Asda To Open New Super Store In Edinburgh
UK supermarket chain Asda has said it is planning on building a new superstore just outside of Edinburgh, which the retailer says will help boost employment in the city.
Asda says the store will cover 45,000 square feet and will be situated on the former Dansco Dairy site in Straiton. The new store will also include a petrol station, car park and a cafe.
As many as 400 more full and part time jobs will be created by the new store, which will open its doors in approximately nine months.
Sarah Mills, Asda’s communications manager for Scotland said “Asda is delighted to be developing a new store at Straiton,”
“This is a great location offering local residents and shoppers coming to the area greater choice and value.”
“New employment opportunities will be created both in store and during the construction period. We are on site and aim to open the store in approximately nine months.”
Please Note - All Prices Quoted Are Correct at Time of Posting
Asda Launches Website Dedicated To Beer
UK supermarket chain Asda has rolled out a new website which it calls The Brewhouse which is designed primarily to educate its customers about the retailers wide variety of British and international beers.
The microsite has the aim of encouraging Asda customers to sample lesser known brands of beer whilst offering education on various types of lagers, stouts, ales and beers.
The website offers guidance on cooking with beer, matching food to beer, and provides suggestions on suitable beers for specific special occasions such as birthdays and Christmas.
The site features exclusive video content from Ms. Kristy McCready, Brewmaster for Molson Coors who helped Asda develop the site.
Drew Tiffin, buying manager for beers at Asda, said: “There’s a lot of talk about teaching customers about wine but beer is still a very much untapped opportunity in terms of education and encouraging people to drink something a little more unusual whether it be a local beer, or a more niche world product.”
Kristy McCready commented: “It’s fantastic to see Asda taking such an interest in beer education and the Brewhouse is set to change the landscape of online beer purchases.”
“It will improve the online experience, introduce shoppers to a world of different beer style and flavours so they can experiment and find the perfect beer for them and put interest and specialness back into the beer category for Asda shoppers.”
Please Note - All Prices Quoted Are Correct at Time of Posting
Asda Cheapest Christmas Supermarket For Second Consecutive Year
Christmas has come and gone and for the second consecutive year, Asda has been named by the Grocer Magazine as the best value supermarket for Christmas.
The magazine publishes an annual “Christmas 33″ survey based on a trolley of 33 essential festive items such as turkey and mince pies. According to the results of the survey Asda’s trolley was the lowest price of all the major supermarket chains costing £105.37.
Morrisons came in second, followed by Tesco, Sainsbury and finally Waitrose.
Asda offered the cheapest turkey costing £13 for a medium-size frozen bird, compared to £15 at Morrisons and Tesco, £18 at Sainsbury’s and £22 at Waitrose .
Asda’s own label Christmas pudding was also the cheapest of the major retailers, costing just £2 less than half the price of its big four rivals
Commenting on the findings, Adam Leyland, editor of The Grocer magazine, said: “Asda is well-known for its cheap prices, and the concern of shoppers last year was the quality of its offer, but it’s putting much more emphasis on quality this year.”
“Asda has pulled out all the stops on the Christmas dinner this year,” he added.
“It wasn’t the cheapest on every item, but it was consistently there or thereabouts. The turkey and the Christmas pudding were particularly keenly priced.”
Please Note - All Prices Quoted Are Correct at Time of Posting
