Asda Employees To Share In a £26.9 Million Bonus

February 28, 2011 · Filed Under ASDA, Shopping News · Comment 

UK supermarket chain Asda will reward employees of its UK stores and depots with a £26.9 million bonus payout this week.

Asda says employees who have been with the company for at least six months as of Friday February 25th will get a share of the bonus pool.

Full time Asda employees who work at any of the retailers 368 stores and 19 distribution centres will each be eligible to pick up a £350 bonus, with employees who work at stores or depots that beat annual performance targets elgible for a “super bonus of approximately £437.

Asda president and chief executive Andy Clarke said: “There is no doubt in my mind that the staff working in our stores and depots are the heroes of our business. They have worked incredibly hard this year to deliver the best for our customers – taking everything from the difficult economic climate to the great British weather in their stride.”

“Our bonus payout is directly linked to our stores’ performance, so to be able to offer a bonus to our colleagues during challenging times, is testament to the fact we are giving consumers what they want – quality, value and service every day.”

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Asda Free Delivery Voucher Code – Offer Ends 25-02-11

February 23, 2011 · Filed Under ASDA, Asda Groceries, Discount Offers, Groceries, Offers, Online Shopping, Vouchers · Comment 

Asda Groceries Has a great new voucher code which offers free delivery to new customers who make their first grocery order over £40. Simply make a grocery order over £40 before 10PM on February 25th 2011 and enter voucher code AF-TG-NR-E8 at check out, and receive free delivery on your order.

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Asda Survey Reveals British Deserts Favourite With Shoppers

February 14, 2011 · Filed Under ASDA, Shopping News · Comment 

A new survey which was commissioned by supermarket chain Asda has revealed that Apple Crumble is Britain’s favourite dessert, and that traditional British puddings have returned to the top popularity sport after years of foreign desserts topping the rankings.

According to the poll results, 68 per cent of UK grocery shoppers rated apple crumble as their favourite dessert. The survey results also suggests that other British desserts such as bread and butter pudding, spotted dick and sticky toffee pudding have soared in popularity largely at the expense of foreign alternatives such as the crème brulee.

Asda spokeswoman Vickie North said: “The humble apple crumble has found its way back on to the British pudding agenda once again after years of competition from more indulgent puds.”

Celebrity chef Antony Worrall Thompson said: “Puddings and desserts are one thing that we do well in Britain, and we do it better than a lot of other countries whose desserts have far too much sugar and gelatine in.”

He added that apple crumble was not only tasty, but also easy to prepare and versatile.

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Advertising Watchdog Compels Asda To Modify Price Guarantee Advertising

February 7, 2011 · Filed Under Shopping News · Comment 

The Advertising Standards Authority has ordered UK retailing giant Asda to change its price guarantee adverts following complaints from rival supermarket chains who claim it is “misleading”

Asda’s price guarantee is an advertisement which promises to refund customers any difference in price should they find their groceries cheaper at other supermarket chains.

Tesco and Morrisons complains to the ASA that the campaign was misleading, since it suggests that Asda was in general, cheaper than its rivals.

Asda mounted a strong defence to the charge, and has insisted that the methodology it uses to compare its prices with those of other retailers was both robust and accurate, and also supported by Clearcast, which approves ads before they go on TV.

Despite the approval, the ASA either fully or partially upheld four of the nine complaints against Asda, and ruled that the retailer failed to make clear that its price guarantee was not applicable to non grocery items which were display prominently in its advertising.

A statement from the advertising watchdog said: “We told Asda to ensure their ads did not suggest their price guarantee applied to all items, including non-grocery items and items that were specifically excluded, or that their savings claims referred to shopping generally rather than specific items, if that was not the case.”

Asda said it was satisfied with the outcome and remains committed to the Asda Price Guarantee and its recently launched 10 per cent cheaper price promise.

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Frozen Supermarket Pizzas Healthier Than Freshly Made Alternatives

February 1, 2011 · Filed Under ASDA, Shopping News · Comment 

The results of a new study suggest that certain frozen pizzas sold at supermarket chains are in fact healthier than their freshly made counterparts.

The study was undertaken by consumer group Which? and suggests that consumers would actually be better off buying frozen deep pan or stuffed crust pizzas instead of the supposedly healthier fresh or thin based pizza.

The study analysed 162 cheese, tomato and pepperoni pizzas available at major supermarkets such as Asda and at takeaway chains. According to the results of the study, frozen pizzas tended to be lower in fat and saturates compared to freshly made pizzas.

Thin crust pizzas were just as likely to be higher in fat and saturates as deep pan and stuffed crust pizzas, while some deep pan and thin crust pizzas had more fat, saturates and salt than stuffed crust versions.

The most unhealthiest pizzas included Tesco’s fresh Full on Flavour Cheese Feast Deep Crust Pizza, which had 14g of saturated fat per 100g. The pizza with the lowest levels of fat, saturates and salt were Asda’s frozen Takeaway Style Margherita.

Which? says the results of the study reinforce the requirement of the food industry in Britain to reduce salt levels and saturated fat and calories where possible.

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