Asda Rolls Out New iPhone App

Post by Sharat | December 15, 2011 | Groceries | Comment

UK supermarket chain has launched its first iPhone app designed to enable shoppers to make purchases from the retailer both online, and check prices using their smartphones.

The iPhone app is a collaboration between Asda and its US parent Walmart, and lets shoppers make purchases from the full range of ASDA Groceries on offer on the retailers website, as well as make amendments to existing orders or delivery slots right up until 10PM the day prior to delivery.

The app also includes a nifty integrated barcode scanner which lets shoppers add new products to their baskets simply scanning the product’s bar code.

The app also includes an Asda Price guarantee feature, which lets shoppers compare the prices of roughly 14,000 like for like own label or branded grocery products available at Asda, Sainsbury’s and Tesco.

The app is designed as a simple intuitive three step process for shoppers to check their basket was cheapest at Asda, and if you find that you could have purchased a product for a cheaper price at a rival store, you will receive the difference plus an additional penny.

The app also includes a store locator, offering both maps and directions, enabling shoppers to quickly find the nearest Asda outlet, as well as their opening times, and key services.

Kate Cuthbertson, Asda’s head of mobile strategy, said:More than 60 per cent of customers who access the Asda.com mobile website do so using iPhones, so we’ve created an app that allows them to shop – and price check – on the move. Our mobile strategy is moving at pace with more new developments planned into the New Year.

Please Note - All Prices Quoted Are Correct at Time of Posting

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