Asda Loses Market Share

Post by Sharat | July 7, 2010 | ASDA, Shopping News | 1 Comment

According to new data from market research firm Kantar Worldpanel, retail giant Asda continues to lose market share to its rivals.

The results of the survey suggest that Asda’s share of the UK grocery market fell from 16.8 per cent to 16.7 per cent during the quarter ending June 13th, its lowest level in eighteen months.

During the quarter Asda sales rose by 2.7 per cent. Contrastingly Tesco sales grew by 3.7 per cent during the same time frame, whilst Sainsbury’s experienced growth of 4.4. per cent, whilst sales at Morrison’s jumped by 6.1 per cent.

Tesco’s market share continued to be unchanged at 30.8 per cent, whilst Sainsbury’s continued to gain ground on the number two spot held by Asda, and increasing its market share to 16.2 per cent. Morrisons’ share of the market rose from 11.6 per cent to 11.9 per cent.

Commenting on the findings, Edward Garner, Kantar Worldpanel’s communications director, said: “It’s interesting to see shoppers continuing to trade up as demonstrated by Sainsbury’s and Waitrose as well as Tesco Finest. As we emerge from the grip of recession, quality is back on the agenda. This has come to Asda’s attention, with their latest drive to promote their prize-winning products.”

Please Note - All Prices Quoted Are Correct at Time of Posting

Liked This Post?

Tags: , ,

Comments

One Response to “Asda Loses Market Share”

  1. Clynton Knight on July 17th, 2010 12:23 pm

    Having been a patron of Asda and many other stores, I would like to congratulate Asda as to the the professionalism of all it’s workforce.

    I have always encounterd a pleasant and helpful attitude from every member of your team whenever I have needed assistance, trivial or difficult.

    Brilliant!

    Clynton

Leave a Reply