Asda Stops Cheap Booze Deals
UK retailing giant Asda has become the first supermarket chain in the country to cease offering cheap booze deals, as it seeks to aid efforts in tackling the problem of binge drinking in Britain.
Asda has introduced a minimum price policy at its stores, which means that alcohol cannot be purchased for less than the cost of duty on the product plus VAT.
The new pricing structures establishes a floor price that is applicable to over 99 per cent of the alcohol the retailer sells, and now implies that one litre bottle of Smirnoff vodka cannot be purchased for less than £10.49, whilst a 20-pack of Carling lagers will not be priced below £7.17.
Store managers, however, still have the right to set alcohol prices for damaged or end-of-range products.
Asda chief executive Andy Clarke wrote in a letter to Home Secretary Theresa May said: “It will be Asda’s policy in all our stores not to sell alcohol to the public below the cost of duty plus VAT.”
“I see this as a small but important first step in the process towards creating a new way of selling alcohol in the UK.”
Asda’s decision comes two months after Tesco chief Sir Terry Leahy backed calls for the introduction of minimum pricing on all alcoholic drinks.
Please Note - All Prices Quoted Are Correct at Time of Posting
Liked This Post?
Subscribe to our RSS feed or follow us on twitter, right now!
Comments
Leave a Reply
