Asda To Trial Re-Useable Packaging
UK retailing giant Asda has begun a trial of reusable packaging for fabric conditioner as it seeks to reduce further the amount of packaging it uses for its products.
The trial, which is being conducted at the retailers Barnsley store will see fabric conditioner being dispensed from a 1000 litre container, which is placed at the back of the store, that will pipe the conditioner to points located in the retail aisle.
The fabric conditioner will then be sold in reusable pouches that can be used as many as ten times, and will save shoppers 40 pence compared to traditional plastic bottles, as well as reducing the amount of packaging that is wasted.
Julian Walker-Palin, Asda’s head of corporate policy for sustainability and ethics, said: “Asda already leads the retail sector in packaging reduction and has reduced packaging on Asda products by 28 per cent since 2007. Our mantra at Asda is to make sustainability affordable for all and this project directly engages our customers on this by offering them a great product which not only has a lower packaging footprint but also has a lower price tag due to its reduced environmental footprint.”
Dr Richard Swannell, director of retail at the Waste &Resources Action Programme (WRAP), which is funding the trial, added: “Reusable packaging offers us an opportunity to fundamentally rethink the retail experience.”
“We have already seen positive responses from consumers in relation to carrier bag reuse and if this trial enjoys similar success, it could mark the start of a reusable revolution.”
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