Asda Drops Couple Of Fairtrade Coffee Brands From Shelves
UK supermarket giant Asda has removed two Fairtrade coffee brands from its shelves in response to slumping sales of the products.
Asda axed the Clipper and Cafédirect Fairtrade coffee brands from its range of Fairtrade products after both coffee brands performed poorly during 2009.
The supermarket chain says it will replace the dropped brands with three new Extra Special own label coffees. Two of the replacement brands are Rainforest Alliance certified, whilst the third is Fairtrade certified.
Asda’s Fairtrade product range is 20 strong and offers everything from bananas, tea, wine and oranges.
Many predict that 2010 will be the breakout year for the Fairtrade mark, with many manufacturers adopting the ethical brand.
Click Here To Buy Fairtrade Coffee Online From Asda
Please Note - All Prices Quoted Are Correct at Time of Posting
Liked This Post?
Subscribe to our RSS feed or follow us on twitter, right now!
Comments
Leave a Reply
