Campaign Slams Supermarket Bakeries As Tanning Salon For Baguettes
A report recently released by the Real Bread Campaign has branded the bakeries of supermarket chains as being nothing more than tanning salons for baguettes.
In a scathingly critical report, the campaign highlights a common practice by many retailers of freezing pre baked loaves of bread, and then re-baking them in store, which has the effect of softening the loaves and making their crusts crunchier.
The campaign says it contacted six retail chains, and found that only Marks and Spencer stocked bread baked in-store that met the campaign’s definition of ‘Real Bread’ , i.e, made with flour, water, yeast and salt, with all natural ingredients and using no processing aid.
The Real Bread Campaign seeks to highlight the increasing loss of jobs in the bakery industry and the worrying trend of including hidden additives in bread.
According to the report many supermarkets make use of a legal loophole which does not force them to disclose a number of additives on their bread labels.
By law, the burden falls on the customer to ask what additives are in the bread rather than the responsibility falling on the retailers to publish.
According to the Food Labelling Regulations 1996, processing aids such as enzymes used to affect colouration and prolong softness need not be declared at all, even if a customer asks for an ingredient list.
The campaign claims that loaves of bread that have been re-baked, which many retailers sell often go stale much faster and requires far more energy to produce.
Please Note - All Prices Quoted Are Correct at Time of Posting
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