Retailers Heavily Criticised For Selling Cheap Booze

Post by Sharat | March 8, 2010 | Booze, Shopping News | Comment

Supermarket chain Iceland has come in for heavy criticism for selling cider bottles which contain more than the recommended alcohol allowance for an entire week for just £2.75.

Iceland, which began selling Frosty Jack’s, a cider that contains 22.5 units of alcohol, has come in for heavy criticism by nearly every quarter. Doctors, ministers, crime victims and police chiefs have all voiced criticism over the decision which some have labelled as being ‘deplorable and highly irresponsible’.

Frosty Jack’s is cheaper than a pint down at the pub, and offers drinkers an extremely cheap way to get drunk.

Iceland is not the only retailer to make the cider available with Morrisons, Tesco and Sainsbury’s all heavily criticised for cutting the price of booze such as wine, beer and spirits, which are more often than not, sold extremely cheaply.

Critics in particular have singled out Frosty Jack’s, which they say targets younger drinkers, who can purchase the cider using merely pocket money. The cider which has 7.5 per cent alcohol content, works out to cost 12p per unit.

Iceland has responded by saying that it has only followed the lead set by other retailers. Iceland says it has also reduced the maximum amount of alcohol customers can buy at any one time to 36 litres.

Please Note - All Prices Quoted Are Correct at Time of Posting

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