Sainsbury’s To Expand Its FairTrade Product Range

Post by Sharat | February 16, 2010 | Sainsbury's, Shopping News | Comment

UK supermarket chain Sainsbury’s says it will broaden the range of it Fairtrade products, as it seeks to attract more ethically minded shoppers.

Sainsbury’s says it hopes the expanded range, alongside its RSPCA endorsed meats will help differentiate the retailer in an increasingly competitive marketplace.

Sainsbury’s Fairtrade product range is currently 700 strong, including tea, coffee, bananas, sugar, rice and chocolate. The company claims to be the largest fair-trade retailer in the world, selling over £210 million worth of fair-trade goods.

Fairtrade is an international organisation that aims to provide better terms and working conditions for farmers growing products in developing nations, by branding the goods as being ethical, being able to charge a little premium, and ensuring that producers get their fair share as payment.

MP Douglas Alexander, Secretary of State for International Development, said: ” Supermarkets stocking Fairtrade goods give millions of shoppers the opportunity to make a difference to farmers in the developing world.”

Please Note - All Prices Quoted Are Correct at Time of Posting

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