First Strawberries Of Season On Sale At UK Supermarkets
Signalling the beginning of spring, and the official end to winter, British strawberries went on sale at supermarkets across the country last week.
Strawberries went on sale at 25 Morrisons retail outlets in the South of England, with the UK’s largest retailer Tesco confirming they are now available in 15 stores.
The other major retailers including Asda, Sainsbury’s and Waitrose are all expected to begin stocking the first British grown strawberry crop of 2010 in the next few days.
Tesco strawberry buyer Ben Reed said: “Not only are we enjoying the first warm weather of the year this week but we’ve also now got the first British strawberries which means that summer is well and truly on the way.”
“The arrival of the first home grown strawberries is extremely significant – not only does it herald the start of British Summer Time but it is also the start of the UK growing season.”
“Many shoppers think of the first home grown strawberries as being bitter and hard but the ones we’ve got our hands on are delicious.”
Nicki Baggott, soft fruit buyer for Waitrose, added: “The first British strawberry signifies the end of winter and heralds the arrival of spring. This explains why it’s the ultimate feel good fruit – and one which retailers are clamouring to get on shelves as early as they can.”
Please Note - All Prices Quoted Are Correct at Time of Posting
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