Tesco To Launch Couture Clothing Range
Terry Green, chief executive of the UK’s largest retailer’s clothing unit Tesco Clothing, says the company is planning on launching a couture range of clothing on the retailer’s online store.
The range, which will be known as the F&F Couture online range of clothing, is the first move ever by a supermarket chain into high fashion retail, and will be launched with 16 items to begin with, that will sell for between £40 and £140.
Mr Green lauded the move as a new era for supermarket fashion, claiming the range offers a combination of high quality and affordable clothing.
Last week Mr. Green revealed that he will be stepping down as chief executive of Tesco clothing, after more than five years at the helm. His tenure as CEO was extremely successful with sales at the unit increasing from £700 million to more than £1 billion, and market share having risen from 7 per cent to 9 per cent during the time period.
Mr. Green’s previous position was chief executive of department store Debenhams.
Competition between supermarkets for clothing sales has become increasingly competitive of late, with the most recent set of blows being traded by Asda and Marks And Spencer over returns policies.
Please Note - All Prices Quoted Are Correct at Time of Posting
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