Waitrose Holiday Sales Rocket
Upmarket food retailer Waitrose says it has its “most successful Christmas ” ever, revealing that like-for-like sales increased by an astonishing 13.5 per cent year-on-year during the week of December 26th.
The retailer says that its total sales rose by over a fifth or an outstanding 20.5 per cent during that week, rising from £111.7 million during that same week in 2008 to £134.6 million in 2009. Waitrose cited cold weather and icy conditions for boosting online sales by a whopping 50 per cent during that period.
Organic turkey sales at its 222 UK outlets rocketed by 53 per cent during the holiday season, whilst its “three-bird roast” (turkey, goose and duck) jumped by 87 per cent compared to the previous year, the retailer said.
Waitrose said there was sustained demand for ingredients including seasonal spices, dried fruits, pastry and icing.
Waitrose said: “Christmas came particularly late as many customers postponed their festive shop until Christmas Eve, following the impact of heavy snow in many parts of the country. Warming food and drink, including cocoa, soup, hot pies and Indian ready meals all sold well.”
Waitrose has an online delivery deal in place with Ocado which is effective until 2013, and the delivery firm said it too recorded record sales over the holiday season.
Ocado says that more than 3.5 million items were delivered to some 41,918 customers.
Please Note - All Prices Quoted Are Correct at Time of Posting
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