Waitrose Products To Be Made Available At Shell Petrol Stations
The retailer says it will begin selling snacks, sandwiches and a limited range of groceries at Shell petrol stations beginning with service stations in the Birmingham area.
If the trial ends up being successful Waitrose says it will extend its range to a larger number of Shell’s 900 plus petrol stations in 2010.
Managing director Mark Price said: “There are still millions of customers without access to a local Waitrose and we want to explore all the possibilities for making our food available to more customers.”
Mr. Price went on to add that the new partnership is part of Waitrose plan to extend and increase its presence in the convenience segment through “new formats and channels”.
Last year Waitrose revealed that it planned on opening as many as 300 convenience stores throughout Britain during the next five to ten years.
Waitrose also recently announced its intention to trail the sale of its product ranges in Boots. As part of the deal, Waitrose would also carry Boot’s product range in its stores.
Please Note - All Prices Quoted Are Correct at Time of Posting
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