Waitrose Starts Selling Luxury Toilet Rolls Made From Cashmere

Post by Sharat | February 15, 2010 | Shopping News, Shopping Stories, Waitrose | Comment

Wiping one’s behind after visiting the loo has never been silkier, with upmarket grocery retailer Waitrose, upping the luxury ante, offering its customers luxury toilet rolls made using one of the softest materials known to man, cashmere.

Usually cashmere is a material used to manufacture very expensive and extremely soft  jumpers, scarf’s and socks, but the retailer is now using the material to make toilet paper for customers who wish to indulge themselves.

Waitrose says that the toilet paper is covered in oil extracted from the hairs of the cashmere goat and is “most luxurious bathroom tissue yet”.

Waitrose is retailing the luxury toilet rolls at nearly double the price of regular toilet paper. The cashmere toilet roll sells at Waitrose stores nationwide for £2.29 for a pack of four, compared with £4.79 for a pack of nine Essentials Ultra toilet rolls.

Carla Smith, buyer for the upmarket grocery chain, said: “Cashmere provides that stamp of quality to any fashion garment from a designer suit to the finest luxury knitwear .”

“It’s indulgent, it’s stylish and it’s helping provide that extra softness to our new premium bathroom tissue collection.”

Please Note - All Prices Quoted Are Correct at Time of Posting

Liked This Post?

Tags: , ,

Comments

Leave a Reply