Waitrose UK’s Top Performing Grocery Retailer During Holiday Season
The top performing UK grocery retailer over the holiday season turns out to be Waitrose, who managed to record a 14 per cent year on year rise in sales growth during the four weeks ending Boxing Day.
According to market research firm Nielsen, the upmarket food and grocery retailer saw sales increase by 13.6 per cent during the quarter ending December 26th, compared with the same time frame in the previous year.
Waitrose sales increase was nearly double the rate recorded by the dominant British grocery retailer Tesco. The UK’s largest supermarket chain trailed its rivals during the period, registering growth of 7.4 per cent during the course of the four weeks. Tesco registered the lowest sales growth for the period.
Morrisons who placed second on the list recorded 11.8 per cent growth in sales during the holiday season, followed by Asda who registered an 8.6 per cent increase in its sales during the period. Sainsbury’s was fourth on the list, and saw a sales increase of 7.7 per cent during the Christmas shopping season.
Commenting on the results, Nielsen said the grocery market experienced a “robust” December and a “particularly strong” Christmas and said the sector had grown by an aggregate of 6.7 per cent during the four week period.
A Nielsen spokesman said “We had a slow start to the season and from the figures it looks like consumers held back until the final fortnight where we saw some exceptional growth. The level of promotional activity in supermarkets usually drops off in December but it remained at 35pc this year. Shoppers shared in the bonanza – price cuts, bigger than ever promotions and loyalty scheme give-aways all helped encourage shoppers to spend.”
Click Here To Buy Groceries Online From Asda
Please Note - All Prices Quoted Are Correct at Time of Posting
Liked This Post?
Subscribe to our RSS feed or follow us on twitter, right now!
Comments
Leave a Reply
