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Asda says employees who have been with the company for at least six months as of Friday February 25th will get a share of the bonus pool.

Full time Asda employees who work at any of the retailers 368 stores and 19 distribution centres will each be eligible to pick up a £350 bonus, with employees who work at stores or depots that beat annual performance targets elgible for a “super bonus of approximately £437.

Asda president and chief executive Andy Clarke said: “There is no doubt in my mind that the staff working in our stores and depots are the heroes of our business. They have worked incredibly hard this year to deliver the best for our customers – taking everything from the difficult economic climate to the great British weather in their stride.”

“Our bonus payout is directly linked to our stores’ performance, so to be able to offer a bonus to our colleagues during challenging times, is testament to the fact we are giving consumers what they want – quality, value and service every day.”

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According to the poll results, 68 per cent of UK grocery shoppers rated apple crumble as their favourite dessert. The survey results also suggests that other British desserts such as bread and butter pudding, spotted dick and sticky toffee pudding have soared in popularity largely at the expense of foreign alternatives such as the crème brulee.

Asda spokeswoman Vickie North said: “The humble apple crumble has found its way back on to the British pudding agenda once again after years of competition from more indulgent puds.”

Celebrity chef Antony Worrall Thompson said: “Puddings and desserts are one thing that we do well in Britain, and we do it better than a lot of other countries whose desserts have far too much sugar and gelatine in.”

He added that apple crumble was not only tasty, but also easy to prepare and versatile.

Asda’s price guarantee is an advertisement which promises to refund customers any difference in price should they find their groceries cheaper at other supermarket chains.

Tesco and Morrisons complains to the ASA that the campaign was misleading, since it suggests that Asda was in general, cheaper than its rivals.

Asda mounted a strong defence to the charge, and has insisted that the methodology it uses to compare its prices with those of other retailers was both robust and accurate, and also supported by Clearcast, which approves ads before they go on TV.

Despite the approval, the ASA either fully or partially upheld four of the nine complaints against Asda, and ruled that the retailer failed to make clear that its price guarantee was not applicable to non grocery items which were display prominently in its advertising.

A statement from the advertising watchdog said: “We told Asda to ensure their ads did not suggest their price guarantee applied to all items, including non-grocery items and items that were specifically excluded, or that their savings claims referred to shopping generally rather than specific items, if that was not the case.”

Asda said it was satisfied with the outcome and remains committed to the Asda Price Guarantee and its recently launched 10 per cent cheaper price promise.

The study was undertaken by consumer group Which? and suggests that consumers would actually be better off buying frozen deep pan or stuffed crust pizzas instead of the supposedly healthier fresh or thin based pizza.

The study analysed 162 cheese, tomato and pepperoni pizzas available at major supermarkets such as Asda and at takeaway chains. According to the results of the study, frozen pizzas tended to be lower in fat and saturates compared to freshly made pizzas.

Thin crust pizzas were just as likely to be higher in fat and saturates as deep pan and stuffed crust pizzas, while some deep pan and thin crust pizzas had more fat, saturates and salt than stuffed crust versions.

The most unhealthiest pizzas included Tesco’s fresh Full on Flavour Cheese Feast Deep Crust Pizza, which had 14g of saturated fat per 100g. The pizza with the lowest levels of fat, saturates and salt were Asda’s frozen Takeaway Style Margherita.

Which? says the results of the study reinforce the requirement of the food industry in Britain to reduce salt levels and saturated fat and calories where possible.

Asda says the store will cover 45,000 square feet and will be situated on the former Dansco Dairy site in Straiton. The new store will also include a petrol station, car park and a cafe.

As many as 400 more full and part time jobs will be created by the new store, which will open its doors in approximately nine months.

Sarah Mills, Asda’s communications manager for Scotland said “Asda is delighted to be developing a new store at Straiton,”

“This is a great location offering local residents and shoppers coming to the area greater choice and value.”

“New employment opportunities will be created both in store and during the construction period. We are on site and aim to open the store in approximately nine months.”

The microsite has the aim of encouraging Asda customers to sample lesser known brands of beer whilst offering education on various types of lagers, stouts, ales and beers.

The website offers guidance on cooking with beer, matching food to beer, and provides suggestions on suitable beers for specific special occasions such as birthdays and Christmas.

The site features exclusive video content from Ms. Kristy McCready, Brewmaster for Molson Coors who helped Asda develop the site.

Drew Tiffin, buying manager for beers at Asda, said: “There’s a lot of talk about teaching customers about wine but beer is still a very much untapped opportunity in terms of education and encouraging people to drink something a little more unusual whether it be a local beer, or a more niche world product.”

Kristy McCready commented: “It’s fantastic to see Asda taking such an interest in beer education and the Brewhouse is set to change the landscape of online beer purchases.”

“It will improve the online experience, introduce shoppers to a world of different beer style and flavours so they can experiment and find the perfect beer for them and put interest and specialness back into the beer category for Asda shoppers.”