Asda Launches Major Price Cutting Initiative

November 13, 2011 · Filed Under Food, Groceries · Comment 

UK retailer Asda has shot back the price cutting campaigns of rivals, by announcing its own major price cutting initiative.Asda has pledged to cut the prices across 3000 items including essentials such as toilet paper, cereal, laundry detergent and bread.

Additionally the retailer says that shoppers who spend £40 at a retail outlet will receive a voucher worth £5 as a “thank you” which can be redeemed the next time the customer spends £40 either in store or online.

The new campaign will run side by side along its current 10 per cent Price Guarantee scheme, and is direct response to the £500million ‘Big Price Drop’ campaign from Tesco which initially sparked the latest price war between the two biggest retailers in the UK.

Last month Sainsbury’s launched its promotion which it calls Brand Match, and promises to refund any customer who finds cheaper items at rivals Asda and Tesco, whilst Waitrose also launched its on campaign designed to highlight awareness amongst shoppers of the greater value it offers.

For its part, Asda denies that there is a price war under way.

A spokesman said: “Other stores don’t want a price war, they only want a skirmish over price perception. There is no price war because no other stores showed up to win.”

Please Note - All Prices Quoted Are Correct at Time of Posting

Asda To Roll Out Indian Takeaway Concessions In Store

October 15, 2011 · Filed Under Food · Comment 

UK supermarket giant ASDA food deliveries, is set to roll out curry counters at a few of its retail outlets, after successfully trailing a takeaway scheme.

In April the UK’s second largest supermarket chain set up an in store curry counter at a store in Birmingham, which was operated by a restaurant based in Bradford which calls itself Zouk.

The concession ultimately proved to be extremely popular with customers of the store, prompting Asda to introduce the concession at three other retail outlets across the Midlands, with dozens more likely to be launched including concessions at Asda’s London stores.

Asda ethnic buyer, Noor Ali, said: “Launching a series of restaurant-managed curry counters into our stores and giving local businesses the opportunity to expand, is a natural step for us.”

“Our customers love the authenticity and quality of the range at Zouk and with more and more families on a budget, but not wanting to sacrifice eating out, launching this new concept is a winner.”

The concession run by Zouk offers a wide variety of choice to Asda shoppers, with such authentic Indian dishes from Punjabi llipops to Nihari Lamb and Goan Fish Curry. Prices start from as low as 40p for a starter to £3.50 for mains.

Please Note - All Prices Quoted Are Correct at Time of Posting

UK Retailers Have 25000 Job Openings

August 12, 2011 · Filed Under Food, Shopping News · Comment 

According to the daily Mirror, there are over 25,000 jobs that are available in the billion Pound UK retail industry.

According to the statistic quoted by the Daily Mail, the 25,000 plus jobs available are a combination of both full and part time jobs, and are available at all of the major UK grocery retailers including ASDA Groceries Online. Thousands of additional jobs are available through apprenticeships and training programs for school leavers.

ASDA grocery has over 700 jobs available at its stores, with the retailer interested in hiring everyone from sales assistants to cashiers and pharmacists and the company says it will commit to making 6000 apprentice opportunities available by the end of the year, a figure it says it will increase to 25,000 by the beginning of 2013.

Anne Seaman of Skillsmart Retail, said: “When hiring new staff, supermarkets look at a candidate’s attitude, willingness to work hard and commercial awareness as much as their qualifications – meaning you can get your foot in the door and on to the career ladder.”

“They are very keen to train and develop their staff. It’s an extremely competitive marketplace and supermarkets know, more than ever, that price alone isn’t enough: great customer service and knowledge of the products on sale are essential.”

She added: “Nearly all the major supermarkets now offer retail apprenticeships and other qualifications, giving plenty of chances to get your skills nationally recognized at work.”

Please Note - All Prices Quoted Are Correct at Time of Posting

Asda Says UK Consumer In Recession

July 27, 2011 · Filed Under Food, Shopping News · Comment 

UK retailer ASDA Grocery Online says consumers in Britain are in recessions, and have less money to spend, fear losing their jobs and worry about interest rate hikes. Judith McKenna chief financial officer of Asda speaking at a conference on retail organized by Reuters said the outlook for retail seems tough, as incomes are squeezed and they fear the future.

“Do I expect it to improve anytime soon? – no I don’t,” she said.

Asda runs an income tracker to model its customer behavior, and according to Ms McKenna, British shoppers has £14 less to spend compared to a year earlier.

“It is a really biting effect on how people are shopping and spending….particularly in the area of discretionary spending.”

A couple of years ago, when the UK economy was mired in recession, consumers were equally as worried but did not actually feel a squeeze on their spend. This time around, austerity measures have kicked in, and inflation is beginning to bite.

McKenna said the difference now was that consumers physically had less money.

“I do think the consumer is in recession,” she said. “How long for is difficult to call.”

Tight budgets as a result of higher taxes and rising prices have made consumers much more careful about how they spend their cash.

“People have changed their shopping habits as well … they have started to ration their behaviour about how they spend and what they spend it on … there is a new norm developing,” McKenna said.

In this tough climate, food retailers are seeing consumers switch to their lower-priced own-label ranges from brand names.

McKenna said there was a marked shift into own- or private-label by shoppers. She said ASDA’s own-label range “Chosen by You” was the fastest-growing private label in the market.

“We ask 2,000 people a week how are you feeling … one in 20 people do not believe they will get a pay increase this year …. it was one in 10 last year.”

Please Note - All Prices Quoted Are Correct at Time of Posting

Supermarket Shoppers Increasingly Opting For Healthier Brown Bread

July 15, 2011 · Filed Under Food, Groceries · Comment 

Customers of supermarket chains like ASDA Grocery Online are increasingly substituting white bread for the healthier option of brown bread according to market research firm Kantar Worldpanel.

According to the data, sales of loaves of white bread declined by 1 per cent last years, whilst sales of brown bread climbed 6 per cent, and seeded bread and even more impressive 9 per cent.

Tesco the UK’s largest retailer said it was the first time sales of white bread, a staple in the UK had ever declined, and the fall was attributed to a shift in consumer preferences towards more healthier options.

Alex Sillars, Tesco’s bread buyer, said: “The recent sales figures are a significant move and reveal that more shoppers are looking for healthier options when buying bread.

“There is more choice now than ever before and the emergence recently of half brown and half white bread looks like it has been instrumental in encouraging people to make the switch, albeit gradually.

“Not only is there more choice but the quality of wholemeal bread has greatly improved over the last 10 years.”

She added: “In recent years we have increased our range of brown and seeded bread as well as launching other healthier alternatives and while sales of white are still roughly double to that of wholemeal it appears that a change has now begun.”

Whilst it is clear that brown bread is indeed gaining in popularity, the data suggests that it is far from dominant, accounting for roughly 27 per cent of the 12 million loaves of bread sold in the UK as opposed to the 66 per cent of 7.9 million loaves of white bread sold each day in Britain.

Please Note - All Prices Quoted Are Correct at Time of Posting

Asda Reverts Back To Imperial Measurement System In Strawberry Trial

July 1, 2011 · Filed Under Asda Groceries, Food, Shopping News · Comment 

Asda has begun to offer its customers punnets of strawberries by the pound and ounce, the first such offering by a supermarket in over 16 years.

The retailer has under trial a 1lb punnet of strawberries offer, which displays both the metric and imperial measurement on the package, as it seeks to respond to growing demand by customers who also want to know the imperial measurement.

According to research from ASDA Grocery Online, 70 per cent of shoppers found the metric system confusing, and preferred product information to be labelled in pounds.

Research by the retailer found that 70 per cent of its shoppers were confused by the metric system and would prefer products to be labelled in pounds.

strawberry buyer Andy Jackson said: “Customers had been badgering us to sell our fruit in pounds and ounces.”

“No one wants to order a litre of beer in the pub, so why do we have to buy 453.39g of strawberries?”

If the strawberry trial proves to be successful, then  says it will consider the roll out of imperial measurements on other fruit and vegetables.

By law, the fruit and vegetable packaging must display metric measurements, however imperial measurements can also be included as “supplementary indication” following a change to EU legislation on weights and measures in 2007.

Please Note - All Prices Quoted Are Correct at Time of Posting

Recommended Daily Amount Of Fruit And Veg Costs Just 50 Pence

May 13, 2011 · Filed Under Food · Comment 

New research by the World Cancer Research Fund says that the cost for shoppers wanting to consume the recommended five portions of fruit and vegetable a day is less than 50p.

Many experts have expressed concern that rising food prices would mean that many lower income families would be deterred from healthy eating.

According to the WCRF study though, five portions of fruit and vegetables can be purchased from the leading supermarket chains for just 42p.

Kate Mendoza, head of education for the WCRF, said: “We understand that rising food prices mean many people feel they have little option but to buy fewer fruits and vegetables. But while some fruits and vegetables are very expensive, our review shows that this is not the case across the board.”

“Even if you were to only buy fresh produce, there are many where a portion is available for under 10p. This means that with a bit of planning it is possible to buy plenty of fruits and vegetables on even the tightest of budgets.”

She added: “We hope our list of five portions does inspire people to think about creative ways they can eat fruits and vegetables less expensively. One way is to buy produce that is in season and that is seen as less exotic than fruits and vegetables that may cost much more but are no better for your health .”

“Other ways to shop more economically are to opt for tinned and frozen fruits and vegetables . These count towards your 5 A DAY and they also tend to be less expensive and keep for longer.”

Please Note - All Prices Quoted Are Correct at Time of Posting

Asda Groceries Announces Short Term Cheap Delivery And Opens Kids Club

September 8, 2010 · Filed Under ASDA, Food, Groceries, Online Shopping, Shopping News · Comment 

Asda has just announced that shoppers can now get their groceries delivered directly to their door at unbelievably low prices! The offer is not going to last forever, so head over to the Asda grocery site and get a load in today.

Asda groceries has also started a Kids Club, a great new shop that aims to give Mum’s and Dad’s creative meal ideas for their kids.

Not only can shoppers view recipes and buy the ingredients for Breakfast, Lunch and Tea, there are also fun activities for kids such as baking cookies!

There is also a great section for birthday parties! Shoppers simply need to enter the age range and the sex of their child to return a huge list of excellent products suitable for their child’s birthday party! So hurry now and check it out

Click Here To Shop Online With Asda Groceries

Please Note - All Prices Quoted Are Correct at Time of Posting

Pot Of Marmite Now Costs More Than Petrol

August 11, 2010 · Filed Under Food, Groceries, Sainsbury's, Shopping News, Waitrose · Comment 

According to a report in the Mail last Sunday, a pot of Marmite now costs more than the price of a gallon of petrol or a rump steak.

According to the report, the cost of a 500 gram jar of the dark stuff has risen by 25 per cent over the last half decade and is currently sold at £5.03 at Sainsbury’s and £5.38 at Waitrose a cost which exceeds the price of a gallon of petrol in most parts of Britain.

Around 60 million jars of the yeast spread are produced every year, and despite the increase in price, sales of the product increased by 2 per cent in the last year.

Unilever, the company which owns the Marmite name, refused to offer an explanation for the steep price rise.

Adam Leyland, editor of The Grocer magazine, said: “Compared with bread, which has gone up by around 40 per cent in price over the past five years, this is a relatively modest rise.”

“But Marmite does not appear to contain any ingredients that have been subject to sharp price hikes. This could be a case of Unilever trying to increase its profit margins.”

Please Note - All Prices Quoted Are Correct at Time of Posting

Asda Groceries Voucher Code Discount – Offer Ends 2nd July 2010

Asda Groceries is running an awesome new voucher code which promises a nice discount on your weekly grocery order. Customers who spend over £50 with Asda online, and who then enter the code at checkout before 10 PM on July 2nd will get £7.50 discount on their total grocery order. The voucher code is valid for a single purchase per customer, so hurry now and place your order today.

Click Here To Buy Online From Asda Groceries

Please Note - All Prices Quoted Are Correct at Time of Posting

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