Asda Rolls Out New iPhone App

December 15, 2011 · Filed Under Groceries · Comment 

UK supermarket chain has launched its first iPhone app designed to enable shoppers to make purchases from the retailer both online, and check prices using their smartphones.

The iPhone app is a collaboration between Asda and its US parent Walmart, and lets shoppers make purchases from the full range of ASDA Groceries on offer on the retailers website, as well as make amendments to existing orders or delivery slots right up until 10PM the day prior to delivery.

The app also includes a nifty integrated barcode scanner which lets shoppers add new products to their baskets simply scanning the product’s bar code.

The app also includes an Asda Price guarantee feature, which lets shoppers compare the prices of roughly 14,000 like for like own label or branded grocery products available at Asda, Sainsbury’s and Tesco.

The app is designed as a simple intuitive three step process for shoppers to check their basket was cheapest at Asda, and if you find that you could have purchased a product for a cheaper price at a rival store, you will receive the difference plus an additional penny.

The app also includes a store locator, offering both maps and directions, enabling shoppers to quickly find the nearest Asda outlet, as well as their opening times, and key services.

Kate Cuthbertson, Asda’s head of mobile strategy, said:More than 60 per cent of customers who access the Asda.com mobile website do so using iPhones, so we’ve created an app that allows them to shop – and price check – on the move. Our mobile strategy is moving at pace with more new developments planned into the New Year.

Please Note - All Prices Quoted Are Correct at Time of Posting

Asda Launches Major Price Cutting Initiative

November 13, 2011 · Filed Under Food, Groceries · Comment 

UK retailer Asda has shot back the price cutting campaigns of rivals, by announcing its own major price cutting initiative.Asda has pledged to cut the prices across 3000 items including essentials such as toilet paper, cereal, laundry detergent and bread.

Additionally the retailer says that shoppers who spend £40 at a retail outlet will receive a voucher worth £5 as a “thank you” which can be redeemed the next time the customer spends £40 either in store or online.

The new campaign will run side by side along its current 10 per cent Price Guarantee scheme, and is direct response to the £500million ‘Big Price Drop’ campaign from Tesco which initially sparked the latest price war between the two biggest retailers in the UK.

Last month Sainsbury’s launched its promotion which it calls Brand Match, and promises to refund any customer who finds cheaper items at rivals Asda and Tesco, whilst Waitrose also launched its on campaign designed to highlight awareness amongst shoppers of the greater value it offers.

For its part, Asda denies that there is a price war under way.

A spokesman said: “Other stores don’t want a price war, they only want a skirmish over price perception. There is no price war because no other stores showed up to win.”

Please Note - All Prices Quoted Are Correct at Time of Posting

Asda Launches Premium Meat Range

July 23, 2011 · Filed Under Groceries, Shopping News · Comment 

ASDA Grocery Online the UK’s second largest grocery retailer has expanded its range of fresh meats, launching a new line of premium quality cuts of meat.

Asda has dubbed the range “The Butchers Selection” which includes a selection of steaks that have matured for 15 days in a bid to make the meat extra tender. The range is already available at most stores throughout the country, with steaks on special offer and rump steaks marked down to £7 from an original price of £11.97.

Earlier in the month Asda launched a marketing campaign to promote the launch of the range on television, and features Asda’s head of meat quality Jim Viggars, explaining to consumers how the selection is specially prepared.

Viggars said: “Our customers told us that steak is one of their favourite meals when eating out, so the Asda meat team and I have worked hard to get the cuts to restaurant quality, without the hefty price tag.”

Please Note - All Prices Quoted Are Correct at Time of Posting

Supermarket Shoppers Increasingly Opting For Healthier Brown Bread

July 15, 2011 · Filed Under Food, Groceries · Comment 

Customers of supermarket chains like ASDA Grocery Online are increasingly substituting white bread for the healthier option of brown bread according to market research firm Kantar Worldpanel.

According to the data, sales of loaves of white bread declined by 1 per cent last years, whilst sales of brown bread climbed 6 per cent, and seeded bread and even more impressive 9 per cent.

Tesco the UK’s largest retailer said it was the first time sales of white bread, a staple in the UK had ever declined, and the fall was attributed to a shift in consumer preferences towards more healthier options.

Alex Sillars, Tesco’s bread buyer, said: “The recent sales figures are a significant move and reveal that more shoppers are looking for healthier options when buying bread.

“There is more choice now than ever before and the emergence recently of half brown and half white bread looks like it has been instrumental in encouraging people to make the switch, albeit gradually.

“Not only is there more choice but the quality of wholemeal bread has greatly improved over the last 10 years.”

She added: “In recent years we have increased our range of brown and seeded bread as well as launching other healthier alternatives and while sales of white are still roughly double to that of wholemeal it appears that a change has now begun.”

Whilst it is clear that brown bread is indeed gaining in popularity, the data suggests that it is far from dominant, accounting for roughly 27 per cent of the 12 million loaves of bread sold in the UK as opposed to the 66 per cent of 7.9 million loaves of white bread sold each day in Britain.

Please Note - All Prices Quoted Are Correct at Time of Posting

Asda To Focus On Prepared Fresh Foods

July 11, 2011 · Filed Under Groceries · Comment 

UK retailer Asda expects an increase in demand for prepared potatoes on Tuesday as demand spikes as a result of East Midlands Potato Day.

ASDA Grocery Online Director for Category Rick Bourne says the supermarket chain has specifically singled out the prepared fresh food format, and speaking at a QV Foods event said that the retailers customers were now making a number of choices regarding their product mix, buying across premium and budget categories, prioritizing what and where they buy, with fresh produce being the most important.

“Consumers are prepared to pay for someone else to prepare their vegetables,” he said at the joint QV Foods, Potato Council and McCain sponsored event. “I tried to sell dirty carrots and I couldn’t understand why people weren’t buying them. I was told that people don’t have the time to wash them at the sink.

“I tried to sell naked cucumbers for a while but customers didn’t like it. Loose product has the perception that lots of people have touched it.”

Mr. Bourne added that wastage of food had a huge negative impact on the supermarket chain’s customers and what they buy, and that prepared portions as a result has an end feel good factor.

“The £1 price point is important to our customer and is a motivator,” he continued. “It helps people budget but it’s also the right portion, meaning less waste of food in the home.”

According to Mr. Bourne, Asda controls 20 per cent of the market for prepared potatoes, and he is keen to expand.

“Together we can inspire growth for prepared potatoes,” he said. “You have to understand the market.”

Please Note - All Prices Quoted Are Correct at Time of Posting

Asda To Pay Personal Injury Claim

June 10, 2011 · Filed Under Groceries, Shopping News, Shopping Stories · Comment 

UK retailing powerhouse ASDA Grocery Online has been ordered by a court to pay £10,000 personal injury compensation to customer who slipped and fell at on its stores.

Mr. Thomas Wardle was awarded £10,500 in damages by the Peterborough County Court. ASDA Grocery Online was also required to reimburse Mr. Wardle £18,000 in legal fees, following the incident which occurred at the beginning of 2008 at the retailers Rivergate branch in Peterborough.

Whilst the nature and extent of the injuries faced by Mr. Wardle remain unknown, David Hemming who runs the personal injury practice of a Peterborough based solicitors said an award of such magnitude indicates that the injury was likely to be to the soft tissue of the victim’s back.

Following the court ruling, ASDA Grocery Online Apologised for the incident and in a statement the retailer said: “We have thorough processes in place to ensure our store floors are kept clean to prevent anyone from slipping or falling.”

“We’re extremely sorry on this occasion we did not meet our own extremely high standards.”

The supermarket chain has confirmed at least two other personal injury cases regarding exactly the same store, both of which are expected to settled this summer. Asda has denied that there is an issue with cleanliness at the store.

Please Note - All Prices Quoted Are Correct at Time of Posting

Asda To Begin Stocking Hershey Chocolates

May 2, 2011 · Filed Under Asda Groceries, Groceries · Comment 

UK supermarket chain Asda has announced that it will begin to offer its customers products from US confectioner Hershey, following strong demand from Asda customers for the company’s iconic chocolate brand.

Asda says as part of an international distribution deal Hershey reached with Asda parent Walmart, the supermarket chain will add 12 Hershey products to its shelves including the world famous silver foil wrapped Hershey Kisses.

This comes at a time when research commissioned by the retailer revealed that over half of UK tourists who travelled to America returned with Hersheys chocolates, and that over two thirds of the chain’s customers saying they would like to have Hershey products available in the UK.

Chris Silcock, category director of impulse grocery at Asda said: “We know that Hershey’s is an iconic American brand, which is loved by Asda customers who have told us they want to see it on shelves in the UK.”

“We are bringing the best of the US to the UK with this exclusive range of great American treats, while offering a new addition to tickle Brits’ taste buds.”

Please Note - All Prices Quoted Are Correct at Time of Posting

Asda Free Delivery Voucher Code – Offer Ends 29-04-11

April 18, 2011 · Filed Under Asda Groceries, Discount Offers, Groceries, Online Shopping, Vouchers · Comment 

Asda Groceries Has a fabulous new voucher code offering free delivery to new customers who make their first grocery order over £40. If you want to take advantage of this wonderful offer, simply make a grocery order over £40 before 10PM on April 29th 2011 and enter voucher code AF-AP-TT-EV at check out, and receive free delivery on your order.

Click Here To Shop Online With Asda Groceries

Please Note - All Prices Quoted Are Correct at Time of Posting

Asda Free Delivery Voucher Code – Offer Ends 25-02-11

February 23, 2011 · Filed Under ASDA, Asda Groceries, Discount Offers, Groceries, Offers, Online Shopping, Vouchers · Comment 

Asda Groceries Has a great new voucher code which offers free delivery to new customers who make their first grocery order over £40. Simply make a grocery order over £40 before 10PM on February 25th 2011 and enter voucher code AF-TG-NR-E8 at check out, and receive free delivery on your order.

Click Here To Shop Online With Asda Groceries

Please Note - All Prices Quoted Are Correct at Time of Posting

Asda Cheapest Christmas Supermarket For Second Consecutive Year

January 11, 2011 · Filed Under Asda Groceries, Groceries · Comment 

Christmas has come and gone and for the second consecutive year, Asda has been named by the Grocer Magazine as the best value supermarket for Christmas.

The magazine publishes an annual “Christmas 33” survey based on a trolley of 33 essential festive items such as turkey and mince pies. According to the results of the survey Asda’s trolley was the lowest price of all the major supermarket chains costing £105.37.

Morrisons came in second, followed by Tesco, Sainsbury and finally Waitrose.

Asda offered the cheapest turkey costing £13 for a medium-size frozen bird, compared to £15 at Morrisons and Tesco, £18 at Sainsbury’s and £22 at Waitrose .

Asda’s own label Christmas pudding was also the cheapest of the major retailers, costing just £2 less than half the price of its big four rivals

Commenting on the findings, Adam Leyland, editor of The Grocer magazine, said: “Asda is well-known for its cheap prices, and the concern of shoppers last year was the quality of its offer, but it’s putting much more emphasis on quality this year.”

“Asda has pulled out all the stops on the Christmas dinner this year,” he added.

“It wasn’t the cheapest on every item, but it was consistently there or thereabouts. The turkey and the Christmas pudding were particularly keenly priced.”

Please Note - All Prices Quoted Are Correct at Time of Posting

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