World Is George At Asda’s Oyster

May 31, 2011 · Filed Under ASDA, George · Comment 

In 1990 George Davies a fashion entrepreneur founded George at Asda, whose business model is centred around interpreting high fashion trends and then manufacturing low cost versions which are then sold in supermarkets.

The model has proven to be very successful, however of late, the entire fashion industry has faced a number of challenges in everything from tough economic conditions which produce low consumer confidence, to higher commodity costs in the form of cotton prices, to rising wage pressures in China.

Andrew Moore, managing director of Asda’s clothing retailing unit George, in an interview with the Financial Times said the company had a tough first quarter of the year, particularly in women’s wear, however Mr. Moore says that April has largely been good, as bank holiday season coupled with warmer weather kicked in, and the country was captivated by the royal wedding.

According to Mr. Moore, consumers remain nervous, which means that trading conditions continue to be volatile. Essential summer items, such as socks and underwear always do well, whilst men’s wear and children’s wear also remain solid. In the all important women’s wear segment, dresses are strong and swimwear according to Mr. Moore is “going through the roof” with high double-digit increases in sales.

“But customers are being quite cautious about more discretionary merchandise . . . that perhaps isn’t as versatile or you may only wear a few times . . . party wear for example. There are definitely signs of customers being more cautious about that and more practical. [They are] really focused on what they need to buy, first and foremost,” he says.

George, which analysts estimate delivers annual sales of roughly £2 billion expects sales from stores open at least 12 months will increase.

Despite fragile consumer confidence, the cost of manufacturing items is rising, with those retailers who cater to the value for money sector bearing the brunt because they have the least flexibility to raise their prices.

Although labour costs in China continue to rise, cotton prices have begun falling. In order to mitigate an environment of rising costs and inflation, George at Asda is seeking to take advantage of some of the muscle its parent, the world’s largest retailer has, and is stepping up joint procurement efforts, beginning with fabric purchases.

Despite all that, Mr. Moore estimates that George will have to raise its prices by anywhere between 5 to 8 per cent come October.

Since George’s business model is largely based on volumes, higher prices is a worry for Mr. Moore, who used to work at Marks and Spencer,  helping George Davies establish Marks and Spencer’s clothing label Per Una.

Mr. Moore says his primary concern is protecting the lowest price items from price increases by as much as he can“ That is where our volumes are. So actually in terms of volume changes, I think it will be very minimal,” he says.

However there is a much larger issue in the fashion industry at play. two decades ago, the idea of buying clothing from a supermarket remained a novelty, today however the novelty has faded as ever increasing numbers of consumers do some form of clothes shopping in supermarket asiles.

Rival retail chains are beefing up their clothing offering, with Tesco, the UK’s largest retail chain undertaking a major revamp after admitting its offering simply was not up to the mark.

Market research firm Kantar Worldpanel ranks George the UK’s third biggest clothing retailer as measured by volume, whilst Verdict a consultancy firm ranks its fifth as measured by value of sales.

Mr. Moore has embarked on a strategy on focusing on customer needs, using them to develop products, as the clothing retailer seeks to move forward.

Recently the retailer engaged with thousands of its customers as it sought to obtain a deeper understanding of their requirements.

Simultaneously George is also seeking to add style whilst continuing its core focus on quality and value. The clothing retailer is sponsoring Graduate Fashion Week, with some collections to be chosen to be offered as web exclusives in time for the Christmas shopping season. George Facebook fans will get to have a say in which designs they thought they liked best, which will help the team at George develop the designs into wearable garments for its customers.

“What we have to do is continue to reinvent ourselves,” says Mr. Moore who is increasingly focusing on the company’s online offering and its development internationally.

Andy Bond, Asda’s former chief executive set ambitious goals for the super market chain, with plans to open as many as 150 standalone home and clothing stores by 2015, targets which so far have failed to materialize, with only just a handful of stores opening.

“When Andy made the announcement 15 months ago or so, we didn’t realise that the economy was going to be quite what it has been. But, we’re still fully behind it and it’s a big opportunity for us,” says Mr. Moore.

George plans on opening its first international franchise stores, most likely in Lebanon and Dubai next year, and this autumn, the company will be revamping its website.

If the franchise stores in the Middle East, it is highly likely that more stores will open up in other parts of the world.

“I will not say the world is our oyster,” says Mr. Moore, “but if it is successful, and we are very confident it will be, we will be looking at other regions as well.”

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Save Up To Half Price And Celebrate 21 Years Of George With The Mid Season Sale

May 18, 2011 · Filed Under ASDA, George, Offers · Comment 

George at Asda is celebrating its 21st anniversary in style with a terrific new mid season 50 per cent off sale. There are serious deals to be had. New Holiday essentials starting from just £7. Swimwear items staring from as low as  £10. Men’s shirts that were previously priced £8 are now available for just £4.

It’s a ridiculous sale with tons of bargains on offer and great deals to be had by one and all. Baby clothes starting from under £5 school wear starting from as low as £2. Childerens Holiday gear from as low as £5.

Make sure you hurry and check out George at Asda’s  Half Price Mid Season Sale today.

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George At Asda Baby Event Free Delivery Voucher Code – Offer Ends 09-05-11

May 6, 2011 · Filed Under ASDA, George, Vouchers · Comment 

George at Asda is back again with a free delivery voucher code for its annual baby event and this time for a lower minimum spend. Customers who place an online order for baby wear worth just £10 or more will be entitled to receive free delivery on their purchase. For those who wish to take advantage of this sweet deal, all you need to do is make a baby wear purchase worth £10 or more from George at Asda on or before 9th May 2011 and enter voucher code baby22 at check out, and you will be entitled to receive free delivery on your order.

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George At Asda Baby Event Free Delivery Voucher Code – Offer Ends 03-05-11

May 2, 2011 · Filed Under ASDA, Clothing, George · Comment 

George at Asda annual baby event is once again here and to celebrate George has an awesome new voucher code that provides free delivery to online customers who place an order for baby wear worth £15 or more. For those who wish to take advantage of this sweet deal, all you need to do is make a baby wear purchase worth £15 or more from George at Asda on or before May 3rd 2011 and enter voucher code baby22 at check out, and you will be entitled to receive free delivery on your order.

George At Asda is also offering 2 for £8 on selected lines so hurry now and check it out.

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George At Asda Royal Wedding Free Delivery Voucher Code – Offer Ends 03-05-11

April 29, 2011 · Filed Under ASDA, George · Comment 

George at Asda is celebrating the royal wedding this weekend with a fantastic new voucher code that offers free delivery to online customers who order items worth £25 or more. For those wanting to take advantage of this fabulous deal, all you need to do is make a purchase worth £25 or more from George at Asda on or before 9:30 AM May 3rd 2011 and enter voucher code royal29 at check out, and that will entitle you to receiving free delivery on your order.

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As Much As 25 Percent Off With Great Easter Deals From George At Asda

April 21, 2011 · Filed Under ASDA, Clothing, George · Comment 

George At Asda has some terrific deals on this bank holiday Easter weekend. For savvy shoppers among you, there are discounts of as much as 25% off on linen trousers and items from Boston Crew and Charlie Allen. Hurry now though, George has rolled these deals out specially for the long holiday weekend and they aren’t going to stay on forever.

25% off Linen Trousers

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25% off Boston Crew

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25% off Charlie Allen

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Fancy Dresses from £8

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Blunder At Asda Petrol Station Results In Petrol Being Sold For 1000 Per Cent Discount

April 6, 2011 · Filed Under ASDA, Petrol · Comment 

Drivers in West Yorkshire were delighted last week, when they found that Asda was selling petrol for just 12.9p a litre as a result of a pricing error made by the retailer’s staff.

In response to the mispriced petrol, long queues began to form at the Asda petrol station in Rooley Lane, Bradford last week, after a staff member misplaced a decimal point in the pricing, setting the price of a litre of petrol as 12.9p at four automated card payment fast lane pumps, instead of the correct £1.29 per litre

Approximately 50 customers were able to take advantage of the mispriced petrol which sold at discount of nearly 1000 per cent. Word of the mistake quickly spread around the city, and some reports suggests that some drivers were able to drive away with a full tank of petrol for just £4 while others filled up their portable petrol cans.

The mistake went unnoticed by staff for two hours and police had to be called out to deal with the increasing traffic.

An Asda spokesman said: “For a couple of hours some lucky customers got some petrol at the wrong price at our Rooley Lane store. We’re well known for having the lowest prices in town, but clearly this was a mistake.”

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2011 Set To Be Largest Year of Growth In Asda History

March 29, 2011 · Filed Under ASDA, Shopping News · Comment 

After receiving approval by the Office of Fair Trading for its £778 million acquisition of discount retailer Netto, Asda is set to open as many as 168 new stores this year.

As part of the acquisition, as many as 147 Netto stores are being converted to the Asda brand, a process which will take place between May and the end of the year. The conversions will also be complimented by the opening of a further 21 new store openings, making 2011 the biggest single year of growth in Asda’s history.

The store conversions will mean that Asda will add as much as 1.8 million square feet of retail food space in the UK, whilst a further half million square feet will be added through the opening of seven new Asda superstores, four Asda Livings, ten Asda supermarkets and extensions to five existing stores.

The first converted Netto stores will open in the towns of Worksop, Wakefield and Stainforth in May.

Judith McKenna, Chief Financial Officer at Asda, said: “The combination of acquiring 147 Netto stores together with our organic growth plans means we will be able to save customers more money than ever before.”

“We’ll also create 1,500 jobs as we convert all of the Netto stores into Asda supermarkets .”

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Asda Employees To Share In a £26.9 Million Bonus

February 28, 2011 · Filed Under ASDA, Shopping News · Comment 

UK supermarket chain Asda will reward employees of its UK stores and depots with a £26.9 million bonus payout this week.

Asda says employees who have been with the company for at least six months as of Friday February 25th will get a share of the bonus pool.

Full time Asda employees who work at any of the retailers 368 stores and 19 distribution centres will each be eligible to pick up a £350 bonus, with employees who work at stores or depots that beat annual performance targets elgible for a “super bonus of approximately £437.

Asda president and chief executive Andy Clarke said: “There is no doubt in my mind that the staff working in our stores and depots are the heroes of our business. They have worked incredibly hard this year to deliver the best for our customers – taking everything from the difficult economic climate to the great British weather in their stride.”

“Our bonus payout is directly linked to our stores’ performance, so to be able to offer a bonus to our colleagues during challenging times, is testament to the fact we are giving consumers what they want – quality, value and service every day.”

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Asda Free Delivery Voucher Code – Offer Ends 25-02-11

February 23, 2011 · Filed Under ASDA, Asda Groceries, Discount Offers, Groceries, Offers, Online Shopping, Vouchers · Comment 

Asda Groceries Has a great new voucher code which offers free delivery to new customers who make their first grocery order over £40. Simply make a grocery order over £40 before 10PM on February 25th 2011 and enter voucher code AF-TG-NR-E8 at check out, and receive free delivery on your order.

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