Asda Cheapest Christmas Supermarket For Second Consecutive Year

Post by Sharat | January 11, 2011 | Asda Groceries, Groceries | Comment

Christmas has come and gone and for the second consecutive year, Asda has been named by the Grocer Magazine as the best value supermarket for Christmas.

The magazine publishes an annual “Christmas 33” survey based on a trolley of 33 essential festive items such as turkey and mince pies. According to the results of the survey Asda’s trolley was the lowest price of all the major supermarket chains costing £105.37.

Morrisons came in second, followed by Tesco, Sainsbury and finally Waitrose.

Asda offered the cheapest turkey costing £13 for a medium-size frozen bird, compared to £15 at Morrisons and Tesco, £18 at Sainsbury’s and £22 at Waitrose .

Asda’s own label Christmas pudding was also the cheapest of the major retailers, costing just £2 less than half the price of its big four rivals

Commenting on the findings, Adam Leyland, editor of The Grocer magazine, said: “Asda is well-known for its cheap prices, and the concern of shoppers last year was the quality of its offer, but it’s putting much more emphasis on quality this year.”

“Asda has pulled out all the stops on the Christmas dinner this year,” he added.

“It wasn’t the cheapest on every item, but it was consistently there or thereabouts. The turkey and the Christmas pudding were particularly keenly priced.”

Please Note - All Prices Quoted Are Correct at Time of Posting

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